It’s Friday evening here in Helsinki and relaxing weekend is ahead. I decided to write this short post just to tell you why I personally think that consumer electronics industry is full of miserable devices and bugs!
In my view biggest problem is:
Smart devices are designed by people who don’t use them! Most likely the device you use to read this forum has been designed by dudes who use Macs and IPhones. When you ask them why they don’t use their own products you would hear a reply :“I am not the target user for this stuff” Very often big company would spend month trying to figure out what “consumer” needs and doesn’t in a smart device. Oh god, they spend millions on that yearly, they could use that money for development! While product owners, designers and the rest of management team says: “We CAN’T design products based on what we feel is right, we are not the target audience! If we think this device is crappy it doesn’t mean that there is no market for the s*#t we are creating! On the contrary, have a look at our market research! Our focus groups and surveys tell that this is exactly the type of stuff normal user needs” - Bullshit!
And then you order that device because they got you with their marketing lies. You’ve spend a lot of money for it that was so hard to earn and all you get is device that doesn’t make any sense! It is full of problems, flaws and compromises (just like 1300 eur Lenovo MIIX 700 I bought for testing purposes and wrote this post with. It has some horrible issue with the keyboard that it disconnects every 10 seconds)
I can’t imagine a target user who would say : “I don’t want good screen. I prefer to have light leaks in my devices! I think buggy software is cool! I love to overpay for marketing effort you guys did! Great job! Keep it up!” - individual like this doesn’t exists!
As the co-founder of this company I believe that when you build a product, it should be so good that you would use it yourself instead of anything else! I am a tech geek, I am passionate about hardware and good design. And I would hate myself if we would build a device that we wouldn’t WANT to use. In many gaming companies you can’t get a workplace as a developer no matter how talented you are unless you are gamer yourself. Many amazing hotels are founded by people who have traveled a lot, had amazing experiences and would like to share them with others! Same goes for good restaurants, clothes, etc. Why can’t it be like that in electronics industry???
Well, the answer is quite easy! Entry barriers in this industry are crazy! Apart from devices being technologically sophisticated, investments that are required for mass producing the product are ginormous! Most of the best known electronics brands are established by guys who are coming from either distribution or manufacturing background. There are no tech enthusiasts in this business (apart from apple to some extend).
That’s why Eve community exists! It exists to make sure that we build a product that ALL of us here will be happy to use. By succeeding with Pyramid Flipper we will start bringing change to this industry and companies that won’t adopt “User First” approach will go out of business!
I am happy to be among so many amazing people in this community!
Start the revolution!