Technology is a funny thing - What stands out as revolutionary in capabilities does so for a short period, and when the V was designed it’s capabilities were revolutionary, now pretty much met by the Lenovo Yoga X1 and other devices, so the real differentiator now is price. When the Chinese are flooding the market with $500 knockoffs that kill the i3 devices as having any price advantages, we should really focus on the i5 and i7 as revolutionary.
So what does the EVE team have in its corner to really stand out.
- Price, but that is eroding rapidly
- All day battery life, but that too is eroding (Microsoft saw to that with their fanless devices)
- Ports - this is unique in the tablet world, but not in the 360 world (the Dell 13", the Lenovo Yoga, etc.)
- The display, this is going to be a differentiator, but short lived
- The bluetooth keyboard is truly innovative, and has to be advertised as such.
Where the EVE team can really shine for the impending release of the V
- Come up with ways to reduce the weight of the V by 10%, it is one of the heavier tablets on the market
- Be an early adopter for hybrid lithium batteries, they are on the market now and have a more solid separator between the anode and cathode, thereby allowing faster charging and pushing the battery all the more because the solid separator is less prone to explosion.
- Go for a non Y series processor, the market right or wrong has moved away from the Y processors and while there may be good reason and little difference between the Y and non-Y processors, EVE will have trouble convincing people even with statistics otherwise. That may mean some sort of cooling aparatus, be it fans, liquid better heat transfer in lighter heat pipes (liquid cooled pipes to carry heat away from the processor, etc.)
- Offer the best warranty in the business. This will be hard being that much of the warranty delivery must be contracted.
- Offer expandability of the V. That means that the back panel, which is now solid, would need to be removable, allowing upgrades to be performed by the consumer. Offer upgrade packs which could include technical support for installing upgrade packs. This would truly be revolutionary in the marketplace. This would also invalidate the decision to solder components into the V.
I think it would be interesting to perform another market analysis of the V against the Surface Pro, the Samsung 12" tablet and one other of the EVE team’s choosing, and compare the competitive advantages that existed when the campaign started to the competitive advantages as they now stand, because the landscape has changed over the past year and the messaging the EVE team uses should also change slightly to accommodate the realities of the current market. Aside from being very interesting to everyone here, it will also give some insight into the EVE team on how to position the webstore.
I think that is it.