I used to like Kaspersky Internet Security, until my licenses expired and didn't want to extend it anymore.
I never spent a dollar on anti-virus & network protection after KIS.
I switched to Avira, which felt good when I started using it - until they decided to nag to to purchase it.
After that it was Avast, it's actually quite good. It had a silent mode that alerts you only if something bad happened/is happening.
Last year one of my non-system, storage disk died, and I was wanting to replace my applications disk with a new SSD. Thinking its a good time to clear out the bloat I installed in my Windows-7-upgraded-Windows 10, I reinstalled windows and did not bother with aftermarket anti-virus software.
I was never affected by serious computer virus after using KIS and all subsequent options. I heard for people who are quite aware of dangerous places on the Internet, Windows Defender is already enough, that is what I use now.