So, I happen to receive the new user of the month badge and I have to say, I feel somewhat queasy about it. I like my companies straight with me. I am a consumer, I want to make educated decisions about what I am buying and the clearer my relationship with the company is, the better. This is why I stopped buying from DBrand in favor of less cost-effective accessory brands. Their branding, with the whole evolutionaro-behaviorist “push-pull” pseudo-theory (suggesting that you regard people showing disregard to you better then respectful or neutral people, as it would be a mark of superior value), got on my nerv, and humor did not help with that.
To me, Eve is a company about community, collaborative design and no-nonsense, and that’s what drew me to it. The advertising campaign with forum quotes linked to design choices has been pretty effective on me, even tho I could not wait for Eve’s release to get a mobile computing solution and ended up buying an underspeced Surface Pro (that disapointed me eventually). But this campaign led me here, to participate in the design process and be a part of the conversation. I don’t need a badge to feed the narcissist in me and flatter my ego. I need polls and nice conversations, like the ones happening on the design sub-forums, aswell as consideration to customer.
The company has a somewhat sketchy history, with shipping and production problems. I get why they happened. I am accepting your new business structure as safer for consumers and am willing to give you my trust and buy your devices anyway. I today am saving money to pre-order a Spectrum. But this trust is nevertheless somewhat tainted, and cheap community management tricks doesn’t reinforce it. Maybe this comes from me studying social psychology and zetetics, trying to be more aware of rationality skews, but that is how I feel. I’ll keep being a part of the conversation, at my pace, and let you take this into consideration the way you see and know fit, as I am no marketing or business management expert either.