I disagree, because every company needs something that distinguishes it from the rest. In my opinion - and I know there are others - the triangel and the oops are minor signs of distinction - and I appreciate them. The backlight keyboard I haven’t seen it in reality but I perceive it as feature not as a gimmick.
And to be honest: I think professional and fun get together quite easily. And at least I do not want Eve to become a boring Windows OEM.
Besides that I do not like merchandise articles from companies too.
But the good thing: I do not need to wear them…