Project: Spectrum | Print The Box


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Beloved community,

When our graphics designer Saša @sasamiletic thinks about Spectrum, the first elements that appear in his mind are its premium blackness and the silky smooth feeling. Therefore, when it comes to the artwork for the box that protects Spectrum and greets you when it arrives, we created a clean and slick package without a single fluff. Apart from the effort of our team members, our community’s artistic work also played a significant role in achieving this goal. We are excited to announce that we’ll feature our community wallpaper star @jozedwardo’s Focus as part of the front artwork on the monitor box. Shout out to José who collaborated with the team to provide a super-high-resolution version of his wallpaper suitable for the print size of Spectrum box. I went to the factory and had my hands on some pretty samples fresh off the printer. Let’s take a look!

Focus

Focus

Factory tour

Here, we were going to check the print quality, calibrate the paint tone with our supplier, and inspect how the design looks and feels on the box material.

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The industrial printer used to decorate the Spectrum box can print in up to 6 different colors. While some clients may require one or two additional colors to more easily create hard-to-mix tones, our package simplifies the process and only requires four (cyan, magenta, yellow, and black) to complete printing. This is referred to as CMYK, with the ‘K’ representing black. It stands for ‘key’ and refers to the screw keys that controlled the amount of ink on rotary printing presses back in 1843.

CMYK

On monitors, we start with black, then combine red, green, and blue (RGB) light to build up colors that ultimately add up to white. However, in print, we start with white, then combine transparent layers of cyan, magenta, and yellow (CMY) to subtract light, building colors that ultimately end up with black. The fourth layer, black, is added to create dark colors. Not only is it hard to create rich black using only CMY, but doing so can require so much ink that the printing surface would be soaked.

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These colored caps control the amount of each color print that goes into the test samples. The four colors are layered on top of each other one by one to form the final image. To produce the blackest black, carefully measured amounts of cyan, magenta, and yellow are added in addition to black. This creates tones even darker than what black ink can achieve by itself.

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Operators inspect guideline print and test samples under a lamp that provides a particular white light (D50) and adjust the color as well as positioning of the print accordingly. Because the colors are printed individually, it is essential to check that the four layers are correctly aligned.

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The sidebar is for calibration via eyes. A machine is available for calibration, but the dust level prevents it from being used as accuracy is affected. Stacking the four colors creates the corner mark, together with the box shape outlines in the middle help with the positioning.

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The last few papers produced have relatively light colors; this is due to the machine being lifted off the paper when approaching the end of a single run. It’s like the machine heading for lunch with the operators;)

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Sometimes, it’s necessary to take the test samples out of the building and compare them under natural light. We compared two different tones of black for calibration. Removing a red tone in black brings out details in the shadows.

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After the colors are correctly calibrated, the material is filmed to protect the printed surface, also making it feel smoother to the touch. A UV process is applied to complete the decoration on top of the film to let a few elements elegantly stand out. The printed sample is heated with a layer of oil on top to form the UV.

Thank you for joining us on this factory tour! Behind the scenes, we are working tirelessly to ready Spectrum’s every aspect. For packaging, we have print sample inspections coming soon, so stay tuned!

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27 Likes

Hey @Lore_Wonder! It might be my imagination, but it’s starting to look like Spectrum is really gonna ship out, make a lot of supporters happy, and make even more doubters change their mind! Congrats again to @jozedwardo for making amazing artwork for the world to see!

23 Likes

That’s some fantastic packaging - ingenious how it is made and then folded up to make it all that nice and secure!

Congrats, @jozedwardo !

12 Likes

Looks great! Can’t wait!

9 Likes

Looking amazing people, congratulations! Looking forward to the end result.

10 Likes

It’s all very exciting! Especially as we are fast approaching the shipping date!

9 Likes

Quite pleased to see this part of the development, makes me think this monitor may actually ship. Eve has the potential to be the monitor that the entire gaming community will want to get their grimy hands on.

6 Likes

Honestly, I’ve been thinking about getting Samsungs odyssey G7, but I’m sticking through the wait :slight_smile:
Looking good!!

7 Likes

Looking good guys! Really appreciate the recent updates and the frequency of them.

6 Likes

That’s looking really good and really promising that it’s going to ship!
Doesn’t look like you’ve got any registration issue but in my experience it’s best to use fewer inks to create a black when reversing out type in it.

4 Likes

Wow! I love it. That means Spectrum 4k monitor is not far out. When will you be accepting the balance for these monitors?

4 Likes

Looks like they start accepting payments 20 May, which is also when the entire payment workflow is to be revealed.

4 Likes

Awesome! Looking great!

4 Likes

@Rdp131

@nkyadav is right. People will start recieving emails to complete their remaining balance payment from the 20th of may, but just be aware that these will be sent in chronological order.

7 Likes

I don’t know why all the fuss is about having the best box. I’m excited for the monitor and should be the main showcase. I feel we only need something secure but easily recycled. All the ink used and the time/labour seems like the money could’ve went another way.

6 Likes

I completely understand what you are saying; I myself preach a lot about recycling, but in my personal opinion: The box is actually an important part when it comes to premium products. It’s really satisfying when you receive it, and open it for the 1st time. It builds up a personal excitement/hype as you open each layer of the box.
The box, and unboxing experience should be relative to the product you are purchasing. In this case a premium monitor box should have a premium look, feel, and design.

Also the box is designed to be re-used, so can be used multiple times for transporting your monitor. For example transporting to a LAN party. It will immediately capitalise attention, because the box will have a premium aura, and that’s before the monitor is even revealed to everyone.
Brand identification is key for this kind of product; even if it is “just a box.”

9 Likes

That is some majestic-looking artwork. All black is still eye-catching.

It’s probably too late to provide feedback regarding adjustments, but why is the EVE text logo so small? Be proud of this creation EVE!

6 Likes

One reason, as @ReignDespair mentioned, is that more than a few users asked for a bag / tote/ carry-around to actually carry their monitors from spot to spot for a variety of reasons. I really thought pretty much the same thing that you did - and even said it once somewhere or another.

But the box is not only spectacular looking, it is spectacular in construction, and with the eye catching design, I have a feeling most people who wanted a bag / tote / carry-all / whatever you want to call it for their monitor for transportation purposes will be extremely happy with the box in and of itself.

Brand identity and user pride will also go a long way, as he also pointed out. I guarantee to you that if the final device was sent to 25 hot influencer tech reviewers (think GN, LTT, etc.) 15 or more of them would make a comment about the box if it was plain, old brown cardboard with a bit of writing on it. And when these finished models get sent out to those same reviewers, watch their reviews - the same will make at least a passing comment on the box and its 'Wow factor".

@rflinchy
It’s from one of the WallPaper submissions - and when you see it on screen, you may better see that beauty of it.

5 Likes

Thanks…now I definitely can’t wait. All the other monitors from Acer are HDR400, AMD Freesync Premium, 90% DCP3 and charging $900…glad that Eve is HDR600 certified, AMD Freesync Premium Pro, 98% DCP3…etc. You can forget Asus and LG for anything less $800-1400

3 Likes