With iPhone - that’s norm and everyone knows when new is coming …
Issue for EVE I see in problem that big group of people is still looking for PC by processor, RAM and HDD . In couple month - EVE would not be the top of all and there is another issue - not many people know about EVE and their V will not be in stores and on Amazon so for many buying from them is potential risk/unknowns about quality, service, delivery, etc. (adding that first delivery was delayed for 8-9+ month).
So there will be one of many for technical specs (in some cases lower as they do not plan to upgrade to newest Inter processors). From price perspective - there is no big difference from some incoming similar devices from more known companies (Acer).
And one more thing - for companies they are basically lost as I don’t think they can offer discounts if someone is buying in hundreds of units. From my experience - Dell, Acer, Microsoft have no problem to offer discounts from 15 % (Microsoft with added 2year MS Complete [$250] and 2 year licence for MS Office [$200] for free with their Surface lines), 20-25 % (Dell) or up to 30 % (Acer).