It’s time to kick of the new project, with perhaps the biggest question of all. Yeah, it’s going to be an awesome device. You know, that new device from Eve, with the kickstand and the awesome display. With the ports, and the keyboard thing. You know the one I’m talking about, right? It would be so much easier to tell you which one I meant, if only I knew the name…
The perfect moniker?
Back in 2016 we were tasked with naming the V. In a process that spanned across eight topics in four months, and culminated in a poll with 117 options, the project’s codename ‘Pyramid Flipper’ was the most popular option. It was only after this mega-poll that ‘V’ even came up as an option. The letter represents an upside-down triangle, fitting in with the ‘pyramid flipper’ theme. It kind of represents the tablet and keyboard of the device, open at an angle. It was straightforward and simple, and quickly won over the hearts and minds of our community. Eve V made for a great name to those in-the-know.
To those who weren’t part of the development process, the symbology of using this letter as the product name wasn’t as obvious. V, that’s the Roman numeral for five, right? Even armed with a press kit, some reviewers and journalists called it ‘Eve Five’, never stopping to wonder where Eves One through Four had gone. Pronouncing Eve V (/iːv viː/) also proved challenging to some, with the kissing v-sounds often turning the whole into ‘Eevee’. Turns out, using a single letter as a name can be confusing…
Naming our new baby
With our new 2-in-1 project just kicked off, we are looking to improve on the V as much as we can, and today that starts with figuring out what to call the new device!
In the past, we’ve used project codenames, only coming up with a final product name when everything else had already been taken care of. The V didn’t get its final name until one month before sales started! Nowadays we are much more open about what we are working on, drawing in new community members to participate in our projects through for instance ads or tech site articles. What we have found with Spectrum, is that people really latch on to a good name, making it easier to follow the development through to the product release if it all happens under the same name. So in a departure from previous projects, we’re going to name our new device early on. That’s where you all come in!
An awesome device needs an awesome name
Back in 2016, in perhaps the largest poll this community has ever seen (at least in terms of options to choose from), only a handful really stood out. As mentioned, the most popular option by far was Pyramid Flipper, the project’s codename. Then followed T2, just Flipper, C1, One and Chimera. Are any of those an overlooked perfect solution? Or do you think you can come up with something more creative for the world’s second crowd-developed tablet-first 2-in-1 tablet- and laptop computer?
Not sure where to begin? Have a look at this article about naming products, which was referenced back when the V was being named and still holds up today. We’ll collect submissions for a few days before we start whittling down the options.