I seriously contemplated getting an iPhone 6 Plus before I bought my Lumia 950XL earlier this year. I ultimately decided I enjoyed Windows Mobile software and the hardware design inherited from Nokia.
I was mildly looking forward to this Apple event, as it tends to be where the industry heads next. Instead, Apple was a major disappointment - dropping the headphone jack and making the home button with "tactile feedback" instead of a physical moving part means they dropped the last things that made me want an iPhone.
In short, I have never owned an iPhone because Nokia design was generally better, and i now will never own an iPhone because Apple tends to drop the most useful items off of their products (looking at you too, MacBook with 1 USB-C plug).
They've become nothing but a bunch of money hoarders over there in Cupertino.