Great ideas guys!
Again: all ideas on how to improve the product are all very welcome, but not really part of this discussion. A great product will be marketed easier. But it won’t market itself. Word-of-mouth is amazing, and really effective. But it’s reach is also severely limited. Thus we need ways to improve that reach!
I would love some original ideas on how to improve sales right now. So how can we convince people to reserve an Eve Spectrum.
We have this unique pricing model which combines the benefits of pre-ordering and post-ordering(?). You can get the lower price by reserving now. And you can wait for the reviews, if those disappoint you simply refund.
To address the other comments:
It’s not though. I’ve personally witnessed this quite recently since I upgraded from an old Acer v223w to an AOC 27G2U in October last year. But besides that there is common sense: Better gear will make you play better. This is true for almost everything. A better football will make place your shots better. A better car will make you race better, etc.
There have also been some studies to proof that high refresh rate helps you become a better gamer. It won’t make a bad player a good player. But it will make you better.
We don’t have those samples, and won’t have them for a while. Thus, this can’t implemented for now. We’ll keep the idea though
We’re not devaluating it perse. Here is the issue: most forms of marketing will need to be static. Even though I would love to have a video explaining the benefits, this is also has some major drawbacks.
- Not everyone will watch a video
- Even less will finish the video
- A video costs a lot of time and effort to make
- A video is harder to improve incrementally due to the time and effort
- Eve has limited resources.
- Not all places allow for video
So showing the difference in a static way needs some form of creativity and imagination due to the fact that refresh rate is directly related to time. Studies are good, but also very resource intensive. I would love to do such a study but we don’t have the resources for that, plus that would basically result in just another product to market (the test results, even though free, needs to be marketed).
Maybe we could sell those via our shop as well, that’s a good idea. Won’t market our product but it’s a nice addition to have.
As for pre-calibration (or factory calibration as it’s called) see the comment in Spectrum Specification Update and Q&A. Again a good idea, but it won’t spread the knowledge about Spectrum.
Good ideas guys! But they are not for now unfortunately. We need new creative ways to spread the knowledge of the Eve Spectrum around. Marketing is a key tool with that. In this world, creating a good product generally isn’t enough. And we have some ideas for when we have (close to) finished products, for now we need creative ways to spread the knowledge now as well.
The more Spectrums are reserved the better. This will increase our standing with our partners, thus making more things possible in the future, and the consumer gets the better price due to our pricing strategy!