With such a high demand for the new new all the time I thought it'd be cool to give a certain flair to the idea of a future lineup.
Introducing-- wait for it
With all the hype surrounding the newest flagship devices every year, why not throw a wrench in the cogs of life and surprise the world with some (clean) pirate themed marketing. By using boating terms and names - it addresses that there's another ship in the water and it doesn't have the same sails as the others.
"Man of War"
Different devices would be named according to their size respectively...
I think the perfect commercial would go something like this:
(Imagine a white sky and white waters, sort of set up like a redbull cartoon commercial)
×A quite and busy bay is filled with boats
×The sails seem to be monotone or only consist of a few muted colors
×In comes a sailboat with an unidentifiable sail (Eve)
×People are shocked
×Fade to white, show specs and name with $