Forecast: the SMACH Z is not going to succeed. The reasons? Criticism and communication.
First, they have willfully closed themselves off from criticism because they fear backlash and ridicule. It is statistically proven that creativity flourishes best in startups when they make themselves vulnerable and open to criticism. The perfect example: Eve V. Eve was completely open and transparent from day one about all their goals and vision as well as their issues and setbacks. Not only did they accept criticism from the public, they encouraged it from the start and put themselves in a position to receive it often. Did they let criticism get them down? No, they always saw opportunity and growth in it! The results speak for themselves.
Second, being capable of open, enthusiastic, detailed communication is key. Believe it or not, the vibes you get from the way a company generally communicates is an accurate reflection of their internal state. If they are unenthusiastic, they are likely also not passionate or optimistic behind closed doors while working on their product. If they are not clear, they are likely unsure of what they are doing themselves and don’t have a way forward or the necessary competence. If they are not open, they are likely not open with each other and do not know how to share ideas, work on problems together, or even be friends with fellow team members.
Interestingly enough, everything I see that the SMACH team has neglected to do is what Eve has tirelessly sought to do, with a passion and a love for what they do.