If it is a convertible with decent specs, and in that way a lenovo yoga 720 15" killer, than I am in. I won't settle for anything below GTX 1050 dGPU. I won't settle for anything with less then quad core processor. I won't settle for something that isn't convertible. I don't need a regular laptop with regular specs, I need 2 products: a 2 in 1 and a workstation laptop (although not with quadro). The yoga 720 15" does combine both. Not that the GTX1050 is the best for a workstation laptop, but it can get some work done. But if it isn't convertible and it doesn't have the specs of a workstation laptop, than I have no use for it. If it is convertible and doesn't have workstation specs, than I'm afraid the chance is high that there are cheaper options such as Eve V.
Why do I want a convertible workstation? that is because most keyboards on laptops suck! They mostly are either to soft, or don't have a numpad, or don't have a separate function row, or they don't have full sized arrows... I have bought a keyboard to use with the surface pro since the keyboard is the worst I have had, and now I do even use that keyboard with my asus N551. But with the asus I can't turnover the base so by using an external keyboard, the screen is further away from me. So no, not again a not convertible laptop for me. Than I would be more happy to put that money in a desktop and have more performance for less money. Now that I have an external monitor, I haven't used my laptops own screen at my desktop. I only use that when on the go, but than I would prefer to be able to flip the base over and use an external keyboard. Also it would be handy if I could use the laptop screen while using my monitor and keyboard. But since I can't flip the base away, it is impractical. It is even more practical to use my ipad as an extra display (there are some apps for that) since that can be placed much closer.
So give it performance, and make it convertible. Than I am in. I don't need no macbook pro or razer blade performance laptops that are expensive not only for their premium marketing but because there thinness requires an extra challenging cooling solution. Ofcourse, if you put the i7 7700HQ on a 30/35W TDP than it would be less of a problem, but than it would also be even less of a workstation laptop.
If this would be just a middle class laptop, than it has no use for me. And I don't see why Eve would even make it. There are many middle class laptops for affordable prices. And I can't imaging people who would not want dgpu or don't require a quad core and such, have a need for PCIe SSd storage for example. I don't think you can take a 900$ laptop and make it sell for 600$. The surface is high priced so that was much easier to undercut. But if there are laptops overpriced, than it are those workstations ones. Certainly if the macbook pro or blade pro or dell XPS or such are seen as the reference.
About screen size and resolutions. My surface pro is set on 1440p and that works great for its 12" display. My laptop is FHD and while I don't feel like it is lacking, I would be happy if it had 1440p. A friend of mine has a 4K razer blade pro and for him it is put on 1800p and that worked out great for him and his audio producing. So it doesn't need QHD or QHD+ but for a workstation, it could be a great option. 4K is overkill however.
I do get why people want thin portable laptops, but I don't get why there are people expecting such thin things to come with quad core and dGPU and such. Most of those performance thin laptops have problems with cooling. The lenovo yoga 720 won't be any different on that, but there aren't really alternatives on the market. Maybe Eve could prove that 2 in 1 convertible can be combined with performance. But than it probably won't get the thinness of macbook pro or razer blade if it wants to cost less than that.
Conclusion: middle class laptop seems a bad market for Eve to try to capture, since it is pretty saturated and they probably won't get 100+$ cheaper than the existing laptops. The workstation seems a better market to try and capture since it is easier to be 100$ cheaper over there. Eve has proven that with the V, the high end market has higher profits margins. So I think the focus should be on a workstation laptop. I would suggest a convertible one since that would suit me the most, but I think that regular laptop would suit most people so that probably can be cheaper and that way win more customers.