No one took the rent comment literally. Also, it wasn’t meant in the way you claim. It was basically saying that “you poor people shouldn’t have ordered something you can’t afford”. It was asinine, condescending and stupid. I realize some people don’t mind throwing money down the drain. It happens when you contribute to a kickstarter, but people that have bought at the Dec flash sale and since do not fall into that category.
Also, no one thinks they fooled anyone or pulled a fast one by claiming a chargeback. It is sad that it was the only way we could get anything from Eve. Also, it is totally within our rights. If a company does not provide what they promised this recourse is expected.
You really need to give up on all these strawman arguments you have. Everyone can see through them and see that you have no valid arguments. Agreed that the consumer can not lose in these chargebacks. It is not taking candy from a baby. It is getting back your money after a company has failed to live up to its side of the agreement. Poor management and execution lead to this and this continual blaming the consumer is beyond the pale. If Eve had any leg to stand on they would have at least responded to inquiries from Paypal and CC companies.