We have a new project for you all to get involved in, this time it’s community development, rather than our standard product development. Our goal here is to make the high quality information stored in eve.community accessible to a larger audience via social media.
The level of passion and expertise within this community is incredible. We are proud to have such brilliant minds as a part of the development process, but as it stands that knowledge is not easily discoverable by the wider internet.
For example Cleer Flow 2 review thread has gotten so much insights on headphone testing but it’s all hidden deep in the forums. We plan to change that using social media!
What Social Media Platforms will we use?
To begin with, we are looking into Instagram (@EveCommunityIG). Instagram allows for rich image based storytelling, with many options for polls, Q&A’s, and other engaging types of content that fit well with the way you already interact with the eve.community website.
Once Instagram is established we are open to expanding onto other platforms such as Reddit, but we would of course like to know your thoughts on how this could be best accomplished.
What about the old social media accounts?
The Eve Devices Instagram account and Facebook page are here to stay but they will be mostly used as advertising accounts. With the new @EveCommunityIG Instagram account we want to create a much more interactive, story driven experience, for members of the community and casual viewers to engage with the story of Eve, to get to know the ideas, processes and people that have come together to create the Eve T1, V and Spectrum.
Do we really need Social Media, isn’t eve.community enough?
The eve.community boards are essential to how we crowd develop products and it is here to stay. However with the pace of most people’s daily lives, being able to reach audiences where they spend the most time online is essential, not only to grow the community, but to help us sell the products that we are developing together. With that being said, the tone and type of posts for eve.community on social media will be much more informative and conversational, we want to keep any sales language to a minimum and focus on showing off our most valuable asset, the combined knowledge of eve.community. Think of social media as a place where we report the news and casually share information about the more focused product development that takes place at eve.community.
Which one are you more interested in?
- Other (Please write below)
Naturally the most enthusiastic, informed and useful people from outside of the community, will be funneled into eve.community, to help development. Although we will still reach out for ideas and input from the wider social media users, active members of eve.community, who have the expertise to suggest the best features, will certainly have more influence on design direction than a casual Instagram user.
So how can the community help us develop our social media presence?
Firstly, if you are on Instagram, please click this link and follow @EveCommunityIG We aim to follow every member of the community so we can engage with you directly!
We would also like you to suggest some relevant technology based Instagram accounts that you think we should follow as well. You can submit your suggestion in this form.
Secondly, we would like your feedback:
We have a number of different post styles and ideas that we would like to use, so below we will talk through some examples:
Carousels on Instagram allow you to swipe through multiple images. Using this multi image format we aim to condense posts, such as Project Muse Prototype and Specs are here! into a sequence of images with text, that allow casual users to gain an insight into all the expert knowledge hidden within eve.community.
We also plan to use carousels to sum up larger announcements like A deeper look at our new Eve V in a shorter form:
We want information on the @EveCommmunityIG account to be educational and informative and to show how different individuals within the community think, to do this we will use direct quotes from user comments, like this one from @Mohammad_Hadi:
We would also like to display images that have been submitted by eve.community users as well, like this concept design for the new Eve V from @Techmo:
We want to display the knowledge, expertise and talent of eve.community and @EveCommunityIG will be one of the ways to bring this information to the outside world.
Finally, we aim to tell the story of how Eve Community develops products using Instagram stories. Which posts from eve.community do you think we can re-purpose to help us tell this story? The age of the posts are irrelevant, telling the story in a strictly sequential order is not essential either, a little bit of Tarantino style storytelling can go a long way
P.S. What kinds of social media would you like to see Eve Community on in the future? How would you feel about Eve Community on Twitch, YouTube, LinkedIn or even an Eve Community Podcast?
P.P.S. Do any of you have any direct skills and knowledge that can help us take social media to the next level? Skills like Graphic Design, Photography, Videography or Social Media Marketing in general? If so, let’s talk below!