I think Apple has lost their knack for innovation.
They still make halfway decent phones, and I applaud their customer service, but they have been playing it safe ever since Steve Jobs died.
I am in no way an Apple "fan boy", but I do believe they have just the right balance of quality, customer service, and mass production.
I feel that Apple has hit their pinnacle, though, and will just be riding the wave of iOS and the iPhone for a few years to come - sort of like how Microsoft rode the Windows wave from the mid 1990s through until smartphones came to be ubiquitous. They may have to drop their prices to get more customers (especially in emerging markets), but I don't see anything that will make people Think Different.
As for prices, I have always thought their products were about 20% overpriced.
Then again, they are headquartered in California, where everything is overpriced.*
*(I can say that - I grew up there for 20 years before moving to Texas. I lived about 12 miles outside of San Francisco, and about 50 miles from San Jose/Santa Clara. I thought "expensive" was normal, until I moved away.)