I don't actually see how's that better than, say, the (discontinued) Eve T1.
Apart from so many backers, what actually justifies the price tag?
I see that it does have a larger SSD and memory than the competition today, and comes with a keyboard...
Speaking of keyboards... I never found mini keyboards anywhere more productive than typing with assists on touchscreens. Maybe that's just me... I can type okay-ish on a 10" iPad, having around 40 WPM with auto spelling corrections. I am not a fast typist though. I type around 60 to 70 WPM at >98% accuracy FYR. I don't think I'd type any faster than on a touchscreen with a small keyboard like that.
Something in common with these x86 UMPCs is that they all use Intel Atoms. I don't think I can say I like them. They're just a necessary evil. The "quad core" 1.6GHz Z8700 is slower than my 8-year-old laptop's Core 2 Duo P8600 in most use cases except under extremely well optimized threaded conditions. That's remarkable for a 2W SDP / 4W TDP chip (P8600 is a 25W TDP piece), but unremarkable nonetheless. There's not much you can do with it other than web browsing (my P8600 lags on websites that has lots of ADs even by Google), very light gaming, and document processing (back to the keyboard issue).
A high-end 7" UMPC w/Keyboard... it's as iKirin said - very niche...
I'm overly surprised that its backed more than the V.
Perhaps because its cheaper in absolute terms?