This isn't something that happens every year, @pauliunas
We already discussed further up in the thread that they actually came up with a completely new architecture (in comparison to Intel, who definitely stayed ahead of AMD during the last years, but didn't change that much each year while always making a huge fuzz about it all the time).
So IMO they are allowed to advertise it big time. And if you put the price into the equation AMD is ahead right now, I think. Intel's best chip is better than AMD's best one, but also more than double the price and at the same price point AMD is ahead. So, if you don't need the best high-end PC, but the second best is ok as well, you can actually save over 500$..
If the same would happen with "mobile" AMD chips I see no reason why they shouldn't be preferred over Intel's in future devices. It's of course just speculation, but I still think that it would be reasonable to at least consider it.